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Branding: Perhaps the most critical to long-term growth of your company is the brand association your present and future customers make of your company or products. A brand is more than just a logo, or a tag-line, it is a guiding philosophy and done right, can build considerable psychological value for your products, so much so, that a strong brand could be a sustainable competitive advantage for your company. Some of what we can offer in this area include:

• help you define your branding elements such as the logo, a tag-line, the packaging, and so on

• help you identify the thoughts, feelings, experiences, etc. that you wish to have associated with your product

• equating your brand to the customer value you desire

• assist in developing your branding ladder, from the functional to the psychological

• provide subject matter experts (SMEs) for 1-2 hour-speaking/forum/fireside-chat-type engagements to target audiences so as to assist your company promote the desired brand image and generate interest.

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So, if your brand lacks recognition or has lost its luster, set up a free initial consultation with us, to discuss your options.