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Business Development: For any business to survive, must be at its core, a coherent set of actions to develop and grow it. It is an amalgamation of marketing initiatives and sales actions in tune with the overall strategy, within the constraints of available budget and key personnel. To succeed, business development depends not just on sales and marketing, but also upon your company's operations including finance. A shaky operational or financial foundation can overwhelm the best business development efforts. Allow our experts to help in the following areas, and more:

• Understanding and segmenting your customer: develop a complete 'market map' of your current and potential customer base

• Identifying your competition, their strengths and weaknesses: create a 'product map' of your offerings vis-a-vis those of your competition, and how to make an end-run around bigger and better funded rivals with comprehensive competitive intelligence

• Product positioning: creating value and communicating it effectively, differentiating your product from your competition

• New product launch: from VOC (voice-of-customer) research using focus groups, to developing the business case, to gathering a wish-list of features, all the way to assisting with prototype development, beta-testing, marketing collateral material to commercial launch

• Staying ahead of the curve: identifying and taking advantage of trends in your market

• Tactical action steps to manage customer perception, fill the sales funnel and generate business growth: lunch-n-learns, trade shows, conferences, technical articles, white papers, blogs, eNewsletter, cyber-shows, and much much more.

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   Set up a free initial consultation. Every situation is unique, we'd love to know more about yours.