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Media Training: Getting the word out is more than just a press release or a website. It is a complex compendium of finely meshed and properly sequenced initiatives using all the outlets available today. With a finite amount of marketing dollars available, it is critical that the right sequence be established in the proper proportions for maximum effectiveness. Using free or paid programs such as Skype or Go-to-Meeting can dramatically enhance your outreach on a shoe-string budget. Our media training includes:

• determining the right mix of online and offline media for your particular business needs

• determining the online and offline channels to use, the content to present, the amount and frequency to optimize impact

• implementing step by step the various elements of an effective online communication network with your current and potential customers

• provide training, either in-person or develop video tutorials for your marketing department on specific areas

• assist in scoping and writing media pieces such as press releases, white papers, case studies, etc. to create the perception you want with your target customers for your company as a whole or for specific products

• assist with developing online or in-person presentation content, format, delivery, among others, keeping your audience in mind. 

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Reach out to us for a free initial consultation to find out more how we can be your virtual media consultants.