Intentional Marketing-why we do what we do.

Intentional Marketing: 3 Ways Marketing Communications Can Put Customers First--thoughts on what marketing communications can to do to stay a strategic growth driver in a 21st century customer-first mindset.

Customer expectations are higher than ever before—the future of marketing in an overstimulated world is all about taking time to truly understand a customer’s unique needs and build an intentional plan that not only meets those needs but also solves for anticipated future ones.

3 Takeaways: How To Successfully Put the Customer First

1.) Don’t start with your message; start with the customer’s need. Gather and analyze data; be intentional and build your marketing plan with ways your unique solution solves for their need. Look to understand if their need changes over time and anticipate needs for future. Build an intentional marketing plan, including what their decision and experience journey looks like.

2.) Balance reach with precision. Move away from only targeting large, demographic-based audience segments and focus on targeting the behaviors and needs to specific groups.

3.) Become a strategic partner and help your organization become more customer-centric. Offer to help bring people together from across the organization, and put customer issues on the agenda. Talk about what it means for every interaction with the customer, what every function needs to do, how they can do it, and what metrics need to be in place to see if they are making progress.

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