Drive Profits with these Digital Marketing Trends!

The marketing and sales landscape is constantly evolving due to the speed of emerging technologies. Understanding the “best” solution and implementing it throughout an organization can be challenging. To stay competitive, you need to be ahead of the curve so that you can take advantage of new marketing opportunities. The aim of marketing is to acquire the maximum number of new leads while spending the least amount of money. Here are several new digital trends to help drive profitability while watching your bottom line.

Use Artificial Intelligence (AI):

Artificial intelligence has taken big steps forward in recent years, and that trend is going to continue in 2018. In particular, AI will be used to drive customer conversions by interpreting the behavior of the lead. Predicting what the customer wants to buy next, and when, is key to driving conversions. Additionally, AI can help deliver a personalized marketing journey. Through SMS, push notifications, email marketing and content recommendations, AI can make suggestions that match customer interests. It achieves this personalization by implementing mass-scale automated A/B testing to determine the best way of doing things. Algorithms update and work to improve the personalization of future marketing.

Promote Key Influencers:

As social media continues to grow in popularity, the average Joe is increasing the size of their following. Businesses can take advantage of cost-effective influencer marketing to raise brand awareness. Instagram is one of the hottest places to practice the art of marketing via influencers. It’s a billion-dollar industry, and the platform reaches up to 500 million people on a daily basis. Facebook Ads and Instagram influencers are two of the most cost-effective methods of marketing today. Commit to Privacy Protection: A selling point in your marketing message might have to be privacy protection because of how widespread the problem is becoming. In 2017, 143 million Americans were affected by the Equifax breach, one of the biggest breaches of this kind in recent years, and it doesn’t help that the breach in question is a consumer credit reporting agency.

To ensure your marketing message can induce a sense of trust, here are some key ways to increase credibility:

• Make sure your contact information is up to date

• Prominently display all security badges

• Make sure pages load quickly

• Secure your checkout process

• Share customer testimonials and reviews

These are exciting times to be a Marketer, with new possibilities emerging constantly, and 2018 promises to be no different. The trick is to move on new trends by acting fast and implementing strategies with confidence.

While the strategies outlined in this blog could tilt the odds of success for many businesses, other methods should be explored. Keep an eye out for new, unforeseen marketing opportunities to get the jump on your competition. Be proactive about formulating new marketing strategies, and 2018 will offer a wealth of new opportunities. As new trends in digital marketing appear we will blog about it, so be sure to check back here often.

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