Choosing the Right Marketing Agency.

How Should You Decide Which Marketing Agency to Work With? With the plethora of options entering the marketplace, it can be difficult to narrow down the best agency for your organization – especially when media is one of the most important investments you may have to make. For the most part, decisions made during agency selection are often intuitive. Understanding the agency model and the high standard to which a good agency holds themselves is the first step, but what exactly is the best way to choose the right media partner for your business?

Here’s some pointers:

1.) Evaluate what you need: Which marketing specialties are you looking for? Do you need a digital strategist, sponsorship planner, social specialist, or even a consumer insight specialist? Who will give you that “WOW” factor? Take the time to think about the media specialties your business would benefit the most from so that you don’t end up spending more money than what’s necessary.

2.) What's their story: Look at the website before you speak with them. An effective agency can show what they’re all about through their website. If you see that they are unable to do this, it’s time for you to move on and look at another agency. If they are strong with SEO and social media, expect those talents to be showcased on their website. Likewise, if they are well known for branding and design, expect that to be the most prominent message. Tech is not an option. Which media tools will they use to help your business? So-called “smart” software is only smart if it provides a measurable benefit to your business.

3.) Look for experience: Check out the “Team” webpage and read through bios to see if they have what it takes to create solutions for you. If in quick review they list experience in services that align to your specific need, especially in niche markets, it makes sense to reach out to them.

4.) Broaden your horizons: Don’t restrict your search to just the marketing agencies that surround your geographic area. With video conference, phones and email, you can get in touch with anyone anywhere, 24/7.

In a nutshell, utilizing a marketing agency will give you access to valuable outside information that will only help your business improve. Deciding on which agency to partner with is not an easy process. A few years ago, choosing the right agency was based purely on buying power and who could hit your target reach. Today, it’s all about comfort levels and talent. Do your homework, and above all use your intuition. With the right decision, the successes will be easily measured months down the line. Unfortunately, the pain of a wrong decision may not be evident for a long time and can seriously jeopardize your overall strategy.

Reach out to us, we can assist you in brainstorming the above steps, perform the 'homework' for you, and help you make the right choice. You have nothing to lose, our first hour of consultation is free.